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#1MS
For more than 25 years, Media Heads has worked closely with DVA to promote major commemorations. Our work in this area has received numerous international and domestic awards.
Over the past 5 years, we’ve created specific content around the ANZAC Centenary, including a number of bespoke radio series, which were produced using exclusive interview content from our extensive archive with war veterans.
The emotive social media campaign #1MS promoted the 100th Anniversary of the Armistice (#1MS) and the 80thAnniversary of the Start of the Second World War (3/9/39). #1MS yielded some incredible metrics.