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Let Kids Be Kids
Play By The Rules is committed to keeping sport inclusive, safe, fair and fun - from grassroots through to elite levels.
Media Heads has worked with Play By The Rules since 2009 and has provided significant online educational resources and information for players, parents and sporting clubs right across Australia. Amongst the various campaigns we’ve worked on are: Racism. It Stops With Me, You Can Play, and Let Kids Be Kids.
Let Kids Be Kids was a national campaign that addressed poor sideline behaviour in junior sport. Research showed that the behaviour of people on the sidelines of junior sport was having a significant negative impact on kids' participation and enjoyment of sport. Our aim was to create emotive and insightful content that would provoke thought and change within the world of junior sport.